Strengths,Weaknesses,Opportunities and Threats(SWOT) Analysis of Online Fitness Development in China

Chaoyi Ma

doi:10.47297/wspciWSP2516-252714.20220602

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Strengths,Weaknesses,Opportunities and Threats(SWOT) Analysis of Online Fitness Development in China

Volume 6, Issue 2

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Strengths,Weaknesses,Opportunities and Threats(SWOT) Analysis of Online Fitness Development in China
Strengths,Weaknesses,Opportunities and Threats(SWOT) Analysis of Online Fitness Development in China
College of physical education, Shanghai University
Vol. 6, Issue 2, Pages: 81-86(2022)
Published： 2022 ，
DOI：10.47297/wspciWSP2516-252714.20220602
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CHAOYI MA. (2022). Strengths,Weaknesses,Opportunities and Threats(SWOT) Analysis of Online Fitness Development in China. Creativity and Innovation, 6(2), 81-86..
DOI：

CHAOYI MA. (2022). Strengths,Weaknesses,Opportunities and Threats(SWOT) Analysis of Online Fitness Development in China. Creativity and Innovation, 6(2), 81-86.. DOI： 10.47297/wspciWSP2516-252714.20220602.

摘要

Abstract

In order to promote the sustainable development of online fitness industry

SWOT analysis method is used to analyze China’s online fitness industry. China’s online industry has certain advantages in terms of unrestricted space and large sports population

but it has disadvantages in terms of poor experience and different curriculum quality. We should seize the opportunity of “Internet plus sports” to accelerate convergence and actively take the initiative to face the external effects of the epidemic and the threat of industrial development. This paper puts forward the countermeasures to promote the sustainable development of this online fitness industry

including cross regional and field integration development

relationship maintenance

talent attraction and legislation to fill the loopholes in industry supervision

so as to finally realize the sustainable development of China’s online fitness industry.

关键词

Keywords

Covid-19Online fitnessStrategySWOT analysis

references

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