The continuous update and progress of mobile Internet technology have had a significant impact on the development of current media

and the media ecosystem has gradually presented a new competitive situation. University campus media need to start from their own daily management work

adopt practical and reasonable media means

improve the communication effect of content context and information

and correctly guide teachers and students at the ideological level. This paper mainly starts from the fact that media convergence is an important trend in the development of university campus media

introduces the basic situation of media convergence and university campus media

clarifies the necessity of fully realizing media convergence for university campus media

and proposes some strategies for enhancing the communication effectiveness of university campus media in combination with the difficulties they encounter in the process of media convergence

providing certain references and references for comprehensively enhancing the convergence efficiency of university campus media and strengthening their communication effectiveness and influence.