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A Study on the Factors of Fans' Willingness to Purchase Products Endorsed by Same-Sex Idols: Taking Girl Group TWICE as an Example

Volume 7,Issue 1

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    • A Study on the Factors of Fans' Willingness to Purchase Products Endorsed by Same-Sex Idols: Taking Girl Group TWICE as an Example

    • A Study on the Factors of Fans' Willingness to Purchase Products Endorsed by Same-Sex Idols: Taking Girl Group TWICE as an Example
    • Vol. 7, Issue 1, Pages: 81-87(2023)  
    • DOI:10.47297/wspciWSP2516-252715.20230701    

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