Participatory Live Streaming Content Production and Innovation Paths in the All-Media Era: A Case Study of East Buy

Yin Wen; Zhiguo Wu

doi:10.47297/wspciWSP2516-252715.20240805

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Participatory Live Streaming Content Production and Innovation Paths in the All-Media Era: A Case Study of East Buy

Volume 8, Issue 5

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Participatory Live Streaming Content Production and Innovation Paths in the All-Media Era: A Case Study of East Buy
Participatory Live Streaming Content Production and Innovation Paths in the All-Media Era: A Case Study of East Buy
School of Art, Zhejiang Yuexiu University, Shaoxing, Zhejiang, 312000, China
Vol. 8, Issue 5, Pages: 81-86(2024)
Published： 31 October 2024 ，
DOI：10.47297/wspciWSP2516-252715.20240805
Accepted：

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Wen Yin,Wu Zhiguo.Participatory Live Streaming Content Production and Innovation Paths in the All-Media Era: A Case Study of East Buy[J].Creativity and Innovation,2024,08(05):81-86.
DOI：

Wen Yin,Wu Zhiguo.Participatory Live Streaming Content Production and Innovation Paths in the All-Media Era: A Case Study of East Buy[J].Creativity and Innovation,2024,08(05):81-86. DOI： 10.47297/wspciWSP2516-252715.20240805.

摘要

Abstract

Participatory live streaming

as a new business model based on platforms

focuses on enhancing consumer engagement and brand loyalty by optimizing live streaming content

services

and terminal experiences. This paper analyzes the development trends of the live streaming e-commerce industry and uses East Buy as a research sample to engage in detailed discussions from three core dimensions: people

goods

and venues. Furthermore

utilizing dramaturgical theory

the paper explores potential paths for refined operations in future live streaming e-commerce

hoping to inspire new thoughts and directions for the industry.

关键词

Keywords

"East Buy"Dramaturgical theoryLive streaming innovation

references

Li Shu, Huang Xinru. "Characteristics, Barriers, and Enhancement Paths of Live Streaming E-commerce from a Communication Studies Perspective." Youth Journalist, 2020(30): 43-45.

Xu Anfeng, Liu Zihui. "Factors Influencing Consumer Purchase Decisions in Live Streaming Sales—From the Perspective of Attention Economy." Journal of Commercial Economics, 2024(01): 83-86.

Goffman, Erving. The Presentation of Self in Everyday Life. Translated by Feng Gang. Beijing: Peking University Press, 2000.

Liu Feng, Liu Sangtian, Meng Qingxi. "Digitalization and Business Models: From Functional Value to Emotional Value—A Case Study Based on Dongfang Selection's 'Mini Essay' Event." Finance and Accounting Monthly, 2024, 45(05): 18-23.

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