Research on Traditional Cultural Identity and Communication Strategies under the Influence of the Internet

Qian Zheng

doi:10.47297/wspciWSP2516-252722.20250904

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Research on Traditional Cultural Identity and Communication Strategies under the Influence of the Internet

Volume 9, Issue 4

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Research on Traditional Cultural Identity and Communication Strategies under the Influence of the Internet
Research on Traditional Cultural Identity and Communication Strategies under the Influence of the Internet
Zhengzhou Normal University, School of Marxism, Zhengzhou, Henan, 450000,China
Vol. 9, Issue 4, Pages: 101-104(2025)
Published：30 August 2025
DOI：10.47297/wspciWSP2516-252722.20250904
Accepted：

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Qian Zheng.Research on Traditional Cultural Identity and Communication Strategies under the Influence of the Internet[J].Creativity and Innovation,2025,09(04):101-104.
DOI：

Qian Zheng.Research on Traditional Cultural Identity and Communication Strategies under the Influence of the Internet[J].Creativity and Innovation,2025,09(04):101-104. DOI： 10.47297/wspciWSP2516-252722.20250904.

摘要

Abstract

Globalization and the development of high technology have had a profound impact on culture. Traditional culture

which is the basis of national identity

faces new opportunities and challenges in the Internet era. The Internet provides people with unprecedented space for display and communication. Still

it also triggers problems such as information overload and the impact of value pluralism

which change people's ways of accessing and experiencing traditional culture

and affect people's understanding of culture and sense of belonging. Therefore

the purpose of this paper is to explore the specific impact of the Internet on traditional cultural identity

with a view to providing useful ideas for relevant practical work.

关键词

Keywords

references

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Liu Jing. Spatial Narrative and Cultural Identity Construction of Chinese Excellent Traditional Culture Short Video[J]. China Radio & TV Academic Journal, 2025,(04):109-113.

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Zhang Jingwei. Language identity and cultural identity in the new era of digital intelligence[J]. Contemporary Linguistics,2024,26(06):811-824.

Xu Ming. Technological Innovation, Artistic Communication and Cultural Identity: Exploring the Phenomenon of Pop-Up Movies in the Age of Streaming Media[J]. Movie Review,2024,(11):107-112.

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