The current state of offline retail marketing

both domestically and internationally

has not yet fully transitioned from a product-centered model to a consumer experience centered model. Existing experiential marketing strategiesoften shallow

highly homogenized

and rigid in form. To address the lack of creativity in current experiential marketing models and fill the gap in practical offline strategies

this paper proposes innovative applications of experiential marketing. These new approaches aim to deliver deep sensory stimulation and immersive interactive experiences

enabling consumers to naturally establish unforgettable emotional bonds are with brands. Through literature review

analysis of ideal case studies

and a comparative examination of traditional and modern experiential marketing models—set against the creative rise of the metaverse digital fashion industry and new media interactive art—this research is grounded in delivering high-quality consumer experiences. It offers practical strategies for the Disneyfication of offline stores. Rather than following the monotonous transactional behavior of the past

this study advocates for an entertainment-driven approach

allowing customers to become players within the brand's storyline and deeply explore its narrative through creative offline experiential activities. By implementing the innovative model proposed in this study

brands can effectively enhance promotion and image-building

establishing a unique and lasting impression in consumers' minds. Furthermore

it helps to bridge the gap between the digital metaverse and the physical world

initiating a new wave of creative transformation in offline retail and ushering in a new era of consumer experience.