Study on the Development Strategy of Red Tourism in Hanzhong County Based on SWOT Analysis: Taking the Former Residence of Martyr Ting-ying He as an Example

Pingting Yang; Mingtai Zhang; Wanting Song; Hengyang Fu; Yujia Wang; Yue Shi

doi:10.47297/wspciWSP2516-252724.20240806

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Study on the Development Strategy of Red Tourism in Hanzhong County Based on SWOT Analysis: Taking the Former Residence of Martyr Ting-ying He as an Example

Volume 8, Issue 6

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Study on the Development Strategy of Red Tourism in Hanzhong County Based on SWOT Analysis: Taking the Former Residence of Martyr Ting-ying He as an Example
Study on the Development Strategy of Red Tourism in Hanzhong County Based on SWOT Analysis: Taking the Former Residence of Martyr Ting-ying He as an Example
College of Humanities, Shaanxi University of Technology, Hanzhong, 723000, China
Vol. 8, Issue 6, Pages: 149-154(2024)
Published： 12 December 2024 ，
DOI：10.47297/wspciWSP2516-252724.20240806
Accepted：

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PINGTING YANG, MINGTAI ZHANG, WANTING SONG, HENGYANG FU, YUJIA WANG & YUE SHI. (2024). Study on the Development Strategy of Red Tourism in Hanzhong County Based on SWOT Analysis: Taking the Former Residence of Martyr Ting-ying He as an Example. Creativity and Innovation, 8(6), 149-154..
DOI：

PINGTING YANG, MINGTAI ZHANG, WANTING SONG, HENGYANG FU, YUJIA WANG & YUE SHI. (2024). Study on the Development Strategy of Red Tourism in Hanzhong County Based on SWOT Analysis: Taking the Former Residence of Martyr Ting-ying He as an Example. Creativity and Innovation, 8(6), 149-154.. DOI： 10.47297/wspciWSP2516-252724.20240806.

摘要

Abstract

Hanzhong City is rich in red tourism resources and has great potential for market development. Promoting the in-depth development of red tourism in Hanzhong is an important measure to implement

the Several Measures on Releasing Tourism Consumption Potential to Promote the High-Quality Development of Tourism

and

the Outline for the Implementation of Patriotic Education in the New Era

documents

and to promote the high-quality development of the red tourism industry in Hanzhong. This paper takes the former residence of martyr Ting-ying He as an example

applies the SWOT analysis method

analyzes the many reasons restricting its development through questionnaire survey and field research

analyzes the feasibility of the development of red tourism resources in the county of Hanzhong C

ity

and provides references and lessons for the development of red tourism industry in Hanzhong.

关键词

Keywords

Red TourismFormer Residence of Martyr Ting-ying HeSWOT AnalysisHanzhong CityCounty areaChina

references

General Office of the State Council. Circular on Several Measures on Unleashing Tourism Consumption Potential and Promoting High-Quality Development of Tourism [EB/OL]. [2023-9-29]. https://www.gov.cn/zhengce/content/202309/content_6907051.htm.

General Office of the State Council. Implementation Programme for Patriotic Education in the New Era [EB/OL]. [2019-11-12]. https://www.gov.cn/zhengce/2019-11/12/content_5451352.htm.

CPC Hanzhong Municipal Party Committee Party History Research Office. Former Residence of Martyr Ting-ying He [EB/OL]. [2019-5-16]. http://ds.hanzhong.gov.cn/hzdswz/hsly/201905/bb5887716c184ba299a50e889e725c09.shtml.

Mei-ling Zhao. SWOT analysis of Shaanxi red tourism and cultural industry development[J]. Industrial Innovation Research,2023,(15):102-104.

General Office of the State Council. Notice on the issuance of the national red tourism classic scenic spot list [EB/OL]. [2016-12-30]. https://www.gov.cn/xinwen/2016-12/30/content_5154944.htm.

Hanzhong Culture and Tourism Bureau. Hanzhong high-quality promotion of red tourism development [EB/OL].[2021-7-7]. http://www.hanzhong.gov.cn/hzszf/xwzx/bmdt/202107/5a7252be69cc4949a9492369d0f0799b.shtml.

Ministry of Culture and Tourism. The Action Plan for Using Red Resources to Cultivate Newcomers of the Era, and Red Tourism to Help Cast Souls and Educate People (2023-2025) [EB/OL].[2023-8-8]. https://zwgk.mct.gov.cn/zfxxgkml/zykf/202308/t20230808_946543.html.

Shaanxi Provincial People's Government. Several Measures on Accelerating the Development of Cultural Tourism Industry in Shaanxi Province [EB/OL].[2024-4-1]. http://www.shaanxi.gov.cn/zfxxgk/zfgb/2024/d5q/202404/t20240401_2324755.html.

Jin-wei Wang. China Red Tourism Development Report (2021) [M]. Social Science Literature Publishing House,2021.

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