As an important branch of female-oriented games

the otome game has rapidly risen in the Chinese market in recent years. In 2017

"Love & Producer" pioneered the Chinese market

and by 2025

the market size has further expanded. The female user proportion exceeds 90%

showing a trend of youthfulness. Core players have strong consumption stickiness and emotional investment.The core gameplay of otome games is centered around love cultivation and plot interaction. They build player communities through social platforms and form unique community cultures through interactions such as topic discussions. Players deepen their understanding of the game in the community and are also easily influenced by the group to make impulsive purchases. However

there is a lack of academic research on the correlation mechanism between community interaction and consumption behavior in otome games

which requires systematic exploration.Based on social identity theory

uses and gratifications theory

and the consumption behavior model

this paper adopts the methods of literature analysis and questionnaire survey to analyze the community interaction patterns and consumption behaviors of otome game players. The research finds that community interaction influences players' consumption intentions through emotional connection and information sharing; players' identity recognition and sense of belonging in the community are the core driving forces for consumption. The research conclusions provide theoretical support and practical guidance for otome game operators to optimize community operation and increase user payment rates.