The European Outbound Road of Chinese Manufacturing Enterprises : Take the European factory of Ningde Times as an exampleXuxuan Yu

Xuxuan Yu

doi:10.47297/wspciWSP2516-252743.20250903

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The European Outbound Road of Chinese Manufacturing Enterprises : Take the European factory of Ningde Times as an exampleXuxuan Yu

Volume 9, Issue 3

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The European Outbound Road of Chinese Manufacturing Enterprises : Take the European factory of Ningde Times as an exampleXuxuan Yu
The European Outbound Road of Chinese Manufacturing Enterprises : Take the European factory of Ningde Times as an exampleXuxuan Yu
Department of Mathematics and Quantitative Economics,Guangxi University of Finance and Economics, Nanning, Guangxi, 530000, China
Vol. 9, Issue 3, Pages: 206-212(2025)
Published：16 June 2025
DOI：10.47297/wspciWSP2516-252743.20250903
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Yu Xuxuan.The European Outbound Road of Chinese Manufacturing Enterprises : Take the European factory of Ningde Times as an exampleXuxuan Yu[J].Creativity and Innovation,2025,09(03):206-212.
DOI：

Yu Xuxuan.The European Outbound Road of Chinese Manufacturing Enterprises : Take the European factory of Ningde Times as an exampleXuxuan Yu[J].Creativity and Innovation,2025,09(03):206-212. DOI： 10.47297/wspciWSP2516-252743.20250903.

摘要

Abstract

This paper analyzes the layout of CATLs factories in Germany

Hungary

and Spain to explore the evolution of its European expansion strategy and its implications for the internationalization of Chinese manufacturing enterprises. The study employs case analysis

SWOT analysis

and literature review

combining relevant theories and actual data to deeply analyze CATLs strategic adaptability in the European market. It finds that CATL has successfully enhanced its global competitiveness through technological innovation

supply chain optimization

and localization strategies. The German factory marks the first step in its overseas expansion

establishing a strong brand image; the Hungarian factory and the joint venture in Spain have further solidified its leading position in the European market by expanding production capacity and optimizing cost structures. However

CATL still faces geopolitical risks

trade barriers

and carbon tariffs in the European market. This paper summarizes CATLs successful experiences in technological innovation

supply chain management

and cultural integration

and proposes strategies for Chinese manufacturing enterprises to address these challenges during their globalization process. The research findings provide valuable practical experience for Chinese manufacturing enterprises

particularly in dealing with the complex global environment and regional trade agreements.

关键词

Keywords

references

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