Paradigm Differences and Integration Paths between Online Live Streaming and Traditional Media Broadcasting

Yuxuan Hu; Yingxi Liu

doi:10.47297/wspciWSP2516-252755.20250904

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Paradigm Differences and Integration Paths between Online Live Streaming and Traditional Media Broadcasting

Volume 9, Issue 4

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Paradigm Differences and Integration Paths between Online Live Streaming and Traditional Media Broadcasting
Paradigm Differences and Integration Paths between Online Live Streaming and Traditional Media Broadcasting
1.Innovate Ventures LLC,11670 Pavia Dr,Rancho Cucamonga CA US
2.Rancho Cucamonga High School ,11801 Lark Dr,Rancho Cucamonga CA US
Vol. 9, Issue 4, Pages: 249-253(2025)
Published：30 August 2025
DOI：10.47297/wspciWSP2516-252755.20250904
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Hu Yuxuan,Liu Yingxi.Paradigm Differences and Integration Paths between Online Live Streaming and Traditional Media Broadcasting[J].Creativity and Innovation,2025,09(04):249-253.
DOI：

Hu Yuxuan,Liu Yingxi.Paradigm Differences and Integration Paths between Online Live Streaming and Traditional Media Broadcasting[J].Creativity and Innovation,2025,09(04):249-253. DOI： 10.47297/wspciWSP2516-252755.20250904.

摘要

Abstract

The rise of online live streaming—driven by digital technology and mobile internet—has introduced a new media paradigm distinct from traditional broadcasting. This paper compares their key differences in communication

production

audience engagement

and monetization

and proposes integration strategies. It suggests a convergence framework involving technology

content

user interaction

and regulation. Despite contrasting logics

the two media types show potential for complementary evolution into a hybrid communication model.

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Keywords

references

Satmintareja ,Syafei A W ,Yulianto A .Measuring Acceptance Levels of Webcast-Based E-Learning to Improve Remote Learning Quality Using Technology Acceptance Model[J].Journal of information and communication convergence engineering,2024,22(1).

Zhou S .Research on Marketing Strategy of Webcast under the Background of Digital Economy[J].Academic Journal of Business & Management,2023,5(10).

Zia H ,Fteiha B ,Abdulnasser M , et al.Gesture-controlled omnidirectional autonomous vehicle: A web-based approach for gesture recognition[J].Array,2025,26100408-100408.

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