Statistical Sampling Methods in Market Research: Practical Applications

Maohong Yu

doi:10.47297/wspdecWSP2515-797317.20250907

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Statistical Sampling Methods in Market Research: Practical Applications

Volume 9, Issue 7

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Statistical Sampling Methods in Market Research: Practical Applications
Statistical Sampling Methods in Market Research: Practical Applications
Zhucheng Comprehensive Investigation Team, Zhucheng, Shandong, 262200, China
Vol. 9, Issue 7, Pages: 89-92(2025)
Published：30 July 2025
DOI：10.47297/wspdecWSP2515-797317.20250907
Accepted：

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Yu Maohong.Statistical Sampling Methods in Market Research: Practical Applications[J].Development Economics of China,2025,09(07):89-92.
DOI：

Yu Maohong.Statistical Sampling Methods in Market Research: Practical Applications[J].Development Economics of China,2025,09(07):89-92. DOI： 10.47297/wspdecWSP2515-797317.20250907.

摘要

Abstract

Statistical sampling methods are indispensable tools in market research

effectively enhancing both efficiency and accuracy. This paper begins with the fundamental principles of statistical sampling and explores the practical applications of various methods

including simple random sampling

stratified sampling

systematic sampling

cluster sampling

and multi-stage sampling. The aim is to provide market researchers with a scientific basis for selecting sampling strategies. By elaborating on the operational steps

applicable scenarios

and characteristics of each sampling method

this paper seeks to improve the reliability and scientific rigor of market research

thereby offering robust support for market decision-making.

关键词

Keywords

references

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Cheng Haihuang . Analysis of the Application of Statistical Sampling in Auditing [J ] . Administrative Assets and Finance , 2020 , ( 05 ): 117 - 118 .

Ma Xubo , Tang Hui , Yang Le , et al . Calculation Method of Sensitivity Coefficient Based on Statistical Sampling [J ] . Atomic Energy Science and Technology , 2019 , 53 ( 12 ): 2413 - 2419 .

Zhu Junjie . Discussion on the Application of Statistical Sampling in Auditing [J ] . Times Finance , 2018 , ( 06 ): 165 - 166 .

Guo Zhidong , Liu Bing . Application of Statistical Sampling Method in Highway Engineering Auditing [J ] . Finance and Accounting Monthly , 2015 , ( 26 ): 79 - 81 .

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