How Anime IPs Have Become the 'Digital Ibuprofen' for Young People: The Case of the Viral IP "Chiikawa"

Tianqi Wang

doi:10.47297/wspeiWSP2516-253517.20250906

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How Anime IPs Have Become the 'Digital Ibuprofen' for Young People: The Case of the Viral IP "Chiikawa"

Volume 9, Issue 6

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How Anime IPs Have Become the 'Digital Ibuprofen' for Young People: The Case of the Viral IP "Chiikawa"
How Anime IPs Have Become the 'Digital Ibuprofen' for Young People: The Case of the Viral IP "Chiikawa"
School of Law, Southwest Petroleum University, Chengdu, Sichuan, 610500, China
Vol. 9, Issue 6, Pages: 85-88(2025)
Published：30 December 2025
DOI：10.47297/wspeiWSP2516-253517.20250906
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Wang Tianqi.How Anime IPs Have Become the 'Digital Ibuprofen' for Young People: The Case of the Viral IP "Chiikawa"[J].Entrepreneurship and Innovation,2025,09(06):85-88.
DOI：

Wang Tianqi.How Anime IPs Have Become the 'Digital Ibuprofen' for Young People: The Case of the Viral IP "Chiikawa"[J].Entrepreneurship and Innovation,2025,09(06):85-88. DOI： 10.47297/wspeiWSP2516-253517.20250906.

摘要

Abstract

The anime IP Chiikawa has exploded in popularity

becoming the "new top stream" of Internet socialisation among young people

and its IP products and emoticons have been widely integrated into the lives of young people. Behind this phenomenon lies the reflection of young people's unique needs for social communication and spiritual healing

with anime IPs becoming the "electronic ibuprofen" for young people. The anime IP boom represents youth groups' self-crafted "social currency"

blending self-presentation with emotional resonance. Simultaneously

it serves as a means for young people to discover shared-interest communities and achieve self-identification through symbolic interaction; a pathway for harmonising and reshaping their identities within a shifting society; and a vehicle for social mobility and integration under new forms of social engagement.

关键词

Keywords

references

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