With China’s successful accession to WTO at the beginning of the 21st century

China’s foreign exchanges have become more profound in content and broader in scope. This paper aims to analyse the translation of words and phrases with Chinese characteristics under the guidance of skopos theory. Skopos theory explains the purpose of translation act

the way to improve the readability of the text and to achieve a better connection between the original text and the target text

focusing on the purpose of the act of translation

intra-linguistic coherence and interlinguistic coherence. The application of the theory in the translation of words and phrases with Chinese characteristics helps to improve its accuracy

allowing the Chinese voice and Chinese culture to spread better and promoting further cooperation and development between China and other countries in the future.