Chinese

as one of the oldest and expressive languages in the world

has a long history of rhetoric art

among which the confrontation and exclusion are the bright pearl in the treasure house of Chinese rhetoric. This paper aims to comprehensively and deeply explore the artistic characteristics

historical evolution

aesthetic value of the two kinds of rhetorical devices in Chinese rhetoric

and their wide application and challenges in the contemporary society. Through the analysis of various text types

such as ancient poetry

modern literature and advertising copy

this study reveals how opposites and analogy create both musical and highly expressive language effects through the precise correspondence of speech

the harmonious collocation of phonology

and the repetition and change of structure. Further

the paper discusses the key roles played by these two rhetorical devices in enhancing the accuracy of language expression

enriching the emotional color of the language

and enhancing the persuasion and appeal of the text. At the same time

it also points out how to innovatively use confrontation and argument in the current information explosion to deal with the problem of distraction in the rapid consumption culture and maintain the vitality and charm of Chinese rhetoric art.