Research on Digital Display and Interaction of Cultural and Creative Products Based on MDA Theory

Xiao Liu; Zijian Liu

doi:10.47297/wsprolaadWSP2634-786505.20220304

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Research on Digital Display and Interaction of Cultural and Creative Products Based on MDA Theory

Volume 3, Issue 4

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Research on Digital Display and Interaction of Cultural and Creative Products Based on MDA Theory
Research on Digital Display and Interaction of Cultural and Creative Products Based on MDA Theory
School of Design and Art, Shanxi University of Science and Technology, Xi'an, Shanxi Province 710016
Vol. 3, Issue 4, Pages: 26-30(2022)
Published： 25 April 2022 ，
DOI：10.47297/wsprolaadWSP2634-786505.20220304
Accepted：

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Liu Xiao,Liu Zijian.Research on Digital Display and Interaction of Cultural and Creative Products Based on MDA Theory[J].Research on Literary and Art Development,2022,03(04):26-30.
DOI：

Liu Xiao,Liu Zijian.Research on Digital Display and Interaction of Cultural and Creative Products Based on MDA Theory[J].Research on Literary and Art Development,2022,03(04):26-30. DOI： 10.47297/wsprolaadWSP2634-786505.20220304.

摘要

Abstract

MDA theory is an analysis and research theory generated with the development of game design in recent years.This chapter applies MDA theory to analyze cultural and creative products. By analyzing their underlying mechanism

dynamic play and aesthetic experience

it analyzes the characteristics of cultural and creative products and digital display methods

and combines the digital display and interaction characteristics of AR cultural and creative products to build AR cultural and creative product interaction design strategy.

关键词

Keywords

Creative productsInteractive designDisplay design

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