This paper focuses on the aesthetics research of semiotics in graphic design

and combines the core theory and design practice of semiotics to deeply analyze the multiple functions of semiotics in enhancing the visual tension of graphic design

shaping artistic style and carrying cultural expression. At the aspects of same time

from packaging design

logo design and book designs

this paper explores the deep application of semiotics in design aesthetics. The use of symbolic language enhances the aesthetic level of the design

endows the works with rich cultural meanings

and make them have higher appeal and emotional guidance in visual communication. The practice of semiotics in the graphic design is the continuation of the core of traditional aesthetics and the innovation of contemporary design language

which provides new impetus and inspiration for the theoretical development and innovation of art design.