Research on Communication Strategy of Clothing Brand Based on New Media

Xiaolu Pan

doi:10.47297/wsprolaadWSP2634-786515.20220301

PDF
Export
Share
Collection
Album

Volume 3, Issue 1

Views: 0 Downloads: 6

Research on Communication Strategy of Clothing Brand Based on New Media
Research on Communication Strategy of Clothing Brand Based on New Media
Jiaxing Vocational and technical college
Vol. 3, Issue 1, Pages: 60-63(2022)
Published： 2022 ，
DOI：10.47297/wsprolaadWSP2634-786515.20220301
Accepted：

Scan QR Code

XIAOLU PAN. Research on Communication Strategy of Clothing Brand Based on New Media. [J]. Research on literary and art development, 2022, 3(1): 60-63.
DOI：

XIAOLU PAN. Research on Communication Strategy of Clothing Brand Based on New Media. [J]. Research on literary and art development, 2022, 3(1): 60-63. DOI： 10.47297/wsprolaadWSP2634-786515.20220301.

摘要

Abstract

The rapid development of new media has brought great changes to people’s life and work

and at the same time

it has also innovated the marketing methods of enterprises and injected more fresh vitality into the development of enterprises. At present

the application mode of new media in the field of clothing is not mature enough. Exploring the effective strategies of clothing brand communication under the background of new media is conducive to promoting clothing brands and improving the economic benefits of enterprises. Based on the characteristics of new media itself

this paper will explore the various influences of new media on clothing brand communication and put forward specific strategies for clothing brand communication.

关键词

Keywords

New mediaClothing brand communicationSpecific strategy

references

Chen Shanshan. "Research on new media marketing communication strategy based on enhancing the influence of clothing brands" [J]. Productivity Research, 2014(12):115-18.[2] Zheng Susu. Research on the Communication Strategy of China’s Clothing Brand under the Background of New Media [D]. East China Normal University, 2011.[3] Huo Chen, Zhou Liying. "The influence of new media marketing strategy on clothing brand communication" [J]. Shopping Mall Modernization, 2018(01):84-85.[4] Hou Hanbing, Chen Xuqi, Liang Liefeng. "Research on innovative communication strategies of traditional clothing brands in the new media era" [J]. Chemical Fiber and Textile Technology, 2021,50(10):6-9.

Alert me when the article has been cited

Submit

A Trinity Strategy for Digital Dissemination of Culture in the Rural Construction of Huangxi

"The Localization and Dissemination of Hip-Hop Culture: A Case Study of Chengdu as a Hub of Chinese Hip-Hop"

Communication and Promotion of Opera Art in the New Media Era

Sociological Analysis of Network Art in the New Media Form

Research on the Communication of Sports Culture from the Perspective of New Media

Related Author

Weibin Li

Qianxun Ma

Jie Tian

Weiwei Xie