Influenced by the Internet

e-commerce live broadcasting has emerged as a new form of media. By expanding its functionality and continuously strengthening its capabilities

it enables online trading activities

providing convenient shopping conditions for online users and gaining high recognition from a large user base. However

the industry's development analysis reveals regulatory challenges in e-commerce live broadcasting. Due to multiple influencing factors and a wide range of service groups

the legal relationship between e-commerce live broadcasting and various entities cannot be guaranteed when various technologies are comprehensively applied. This poses a threat to the rights and interests of all parties involved. Thus

it is crucial for relevant departments in China to prioritize this issue

thoroughly analyze and address the supervision problems in e-commerce live broadcasting

and effectively regulate the industry in accordance with laws

regulations

and industry mechanisms. This will help maintain the orderly development of the industry market and establish a more formal live broadcast platform.