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Research on the Influence Mechanism of Social Media Meme Marketing on Consumers' Purchase Intention: Taking Xiaohongshu's Signature Agricultural Product "Xianpinli" as an Example

10卷第3期

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    • Research on the Influence Mechanism of Social Media Meme Marketing on Consumers' Purchase Intention: Taking Xiaohongshu's Signature Agricultural Product "Xianpinli" as an Example

    • Research on the Influence Mechanism of Social Media Meme Marketing on Consumers' Purchase Intention: Taking Xiaohongshu's Signature Agricultural Product "Xianpinli" as an Example

    • 2026年10卷第3期 页码：257-263  

    • DOI：10.47297/wspciWSP2516-252753.20261003    

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Shan Li School of Foreign Languages, Wuhan University of Technology
Ziyu Ye College of Arts & Science, New York University
Shikun Song Chengdu Foreign Languages School
Xinying Huang Faculty of Arts and Social sciences, The University of Sydney
Jiaqi Lin School of Humanities, Zhuhai College of Science and Technology
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Ying Wei School of Humanities, Zhuhai College of Science and Technology
Beibei Lu Collage of arts technology and management, Shanghai Theatre Academy, Arts management

相关机构

School of Foreign Languages, Wuhan University of Technology
College of Arts & Science, New York University
Chengdu Foreign Languages School
Faculty of Arts and Social sciences, The University of Sydney
School of Humanities, Zhuhai College of Science and Technology