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The Influence of Emotion-Soothing Narratives on Consumers' Purchase Intention in Xiaohongshu Beauty Brands: The Mediating Role of Brand Warmth

10卷第4期

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    • The Influence of Emotion-Soothing Narratives on Consumers' Purchase Intention in Xiaohongshu Beauty Brands: The Mediating Role of Brand Warmth

    • The Influence of Emotion-Soothing Narratives on Consumers' Purchase Intention in Xiaohongshu Beauty Brands: The Mediating Role of Brand Warmth

    • 2026年10卷第4期 页码:100-107  
    • DOI:10.47297/wspciWSP2516-252720.20261004    

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相关作者

Fanyu Zhou School of Law and Journalism, Wuhan East Lake University
Ziyu Ye College of Arts & Science, New York University
Shikun Song Chengdu Foreign Languages School
Xinying Huang Faculty of Arts and Social sciences, The University of Sydney
Jiaqi Lin School of Humanities, Zhuhai College of Science and Technology
Dongli Zhou School of Humanities, Zhuhai College of Science and Technology
Ying Wei School of Humanities, Zhuhai College of Science and Technology
Beibei Lu Collage of arts technology and management, Shanghai Theatre Academy, Arts management

相关机构

School of Law and Journalism, Wuhan East Lake University
College of Arts & Science, New York University
Chengdu Foreign Languages School
Faculty of Arts and Social sciences, The University of Sydney
School of Humanities, Zhuhai College of Science and Technology