Differentiated Approaches to Emotional Marketing: A Comparison Between Xiaohongshu and Traditional E-commerce Platforms

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Differentiated Approaches to Emotional Marketing: A Comparison Between Xiaohongshu and Traditional E-commerce Platforms

9卷第5期

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Differentiated Approaches to Emotional Marketing: A Comparison Between Xiaohongshu and Traditional E-commerce Platforms
Differentiated Approaches to Emotional Marketing: A Comparison Between Xiaohongshu and Traditional E-commerce Platforms
2025年9卷第5期页码：283-286
DOI：10.47297/wspciWSP2516-252756.20250905
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相关作者

Shan Li School of Foreign Languages, Wuhan University of Technology

Xinying Huang Faculty of Arts and Social sciences, The University of Sydney

Fanyu Zhou School of Law and Journalism, Wuhan East Lake University

Beibei Lu Collage of arts technology and management, Shanghai Theatre Academy, Arts management

相关机构

School of Foreign Languages, Wuhan University of Technology

Faculty of Arts and Social sciences, The University of Sydney

School of Law and Journalism, Wuhan East Lake University

Collage of arts technology and management, Shanghai Theatre Academy, Arts management