Research on the influence of short video advertisement implantation on audience's purchase intention: Taking Douyin as an example

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Research on the influence of short video advertisement implantation on audience's purchase intention: Taking Douyin as an example

8卷第1期

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Research on the influence of short video advertisement implantation on audience's purchase intention: Taking Douyin as an example
Research on the influence of short video advertisement implantation on audience's purchase intention: Taking Douyin as an example
2024年8卷第1期页码：33-39
DOI：10.47297/wspciWSP2516-252704.20240801
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相关作者

Shan Li School of Foreign Languages, Wuhan University of Technology

Ziyu Ye College of Arts & Science, New York University

Shikun Song Chengdu Foreign Languages School

Fanyu Zhou School of Law and Journalism, Wuhan East Lake University

Jiawei Li

相关机构

School of Foreign Languages, Wuhan University of Technology

College of Arts & Science, New York University

Chengdu Foreign Languages School

School of Law and Journalism, Wuhan East Lake University

College of Communication, Jinling College of Nanjing University