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Research on the influence of short video advertisement implantation on audience's purchase intention: Taking Douyin as an example

Volume 8,Issue 1

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    • Research on the influence of short video advertisement implantation on audience's purchase intention: Taking Douyin as an example

    • Research on the influence of short video advertisement implantation on audience's purchase intention: Taking Douyin as an example
    • Vol. 8, Issue 1, Pages: 33-39(2024)  

    • DOI：10.47297/wspciWSP2516-252704.20240801    

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