The Mechanism of KOL Characteristics Influencing Consumer Purchase Decisions: An Empirical Study Based on the E-commerce Industry

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The Mechanism of KOL Characteristics Influencing Consumer Purchase Decisions: An Empirical Study Based on the E-commerce Industry

9卷第3期

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The Mechanism of KOL Characteristics Influencing Consumer Purchase Decisions: An Empirical Study Based on the E-commerce Industry
The Mechanism of KOL Characteristics Influencing Consumer Purchase Decisions: An Empirical Study Based on the E-commerce Industry
2025年9卷第3期页码：112-117
DOI：10.47297/wspciWSP2516-252723.20250903
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相关作者

Zheyu Jin Shanghai University of Political Science and Law, Broadcast &TV Journalism

Yuhan Wang The University of Queensland, St Lucia Campus, St Lucia

Yuanbo Jia

Li Huang

Lin Chen

相关机构

Shanghai University of Political Science and Law, Broadcast &TV Journalism

The University of Queensland, St Lucia Campus, St Lucia

Inner Mongolia University of Finance and Economics

Zhejiang Yuxiu University

Nanjing Normal University Taizhou College