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How Consumer Identity Fluidity Influences Brand Collaborations: A Case Study of the KAWS x UNIQLO Partnership

Volume 9,Issue 5

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    • How Consumer Identity Fluidity Influences Brand Collaborations: A Case Study of the KAWS x UNIQLO Partnership

    • How Consumer Identity Fluidity Influences Brand Collaborations: A Case Study of the KAWS x UNIQLO Partnership
    • Vol. 9, Issue 5, Pages: 381-385(2025)  

    • DOI：10.47297/wspciWSP2516-252776.20250905    

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