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Research on Compulsive Purchasing Behavior Caused by Scarcity Perception in Online Live Streaming: An Empirical Analysis Based on the SOR Theoretical Framework

Volume 10,Issue 1

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    • Research on Compulsive Purchasing Behavior Caused by Scarcity Perception in Online Live Streaming: An Empirical Analysis Based on the SOR Theoretical Framework

    • Research on Compulsive Purchasing Behavior Caused by Scarcity Perception in Online Live Streaming: An Empirical Analysis Based on the SOR Theoretical Framework
    • Vol. 10, Issue 1, Pages: 139-143(2026)  

    • DOI：10.47297/wspciWSP2516-252729.20261001    

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