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Research on the influence of short video advertisement implantation on audience's purchase intention: Taking Douyin as an example

Volume 8, Issue 1

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    • Research on the influence of short video advertisement implantation on audience's purchase intention: Taking Douyin as an example

    • Vol. 8, Issue 1, Pages: 33-39(2024)   

      Published: 30 June 2024

    • DOI:10.47297/wspciWSP2516-252704.20240801    

    Full txt

  • Wu Pengxin.Research on the influence of short video advertisement implantation on audience's purchase intention: Taking Douyin as an example[J].Creativity and Innovation,2024,08(01):33-39. DOI: 10.47297/wspciWSP2516-252704.20240801.

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Related Author

Jiawei Li

Related Institution

College of Communication, Jinling College of Nanjing University
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