• Export

  • Collection

  • Album

A Study on the Mechanism of Transmedia Storytelling Driving Brand IP Construction: Taking the Propagation of the Palace Museum's Cultural and Creative "National Trend" as an Example

Volume 9,Issue 6

    Views:83Downloads:86

    • A Study on the Mechanism of Transmedia Storytelling Driving Brand IP Construction: Taking the Propagation of the Palace Museum's Cultural and Creative "National Trend" as an Example

    • A Study on the Mechanism of Transmedia Storytelling Driving Brand IP Construction: Taking the Propagation of the Palace Museum's Cultural and Creative "National Trend" as an Example
    • Vol. 9, Issue 6, Pages: 198-201(2025)  

    • DOI：10.47297/wspciWSP2516-252743.20250906    

    Scan QR Code

  •  
  •  

  • Full Text(HTML)

  • References

  • Publication Info

  • Metrics

Sections
icon
The trial reading is over, you can activate your VIP account to continue reading.
Deactivate >
icon
The trial reading is over. You can log in to your account, go to the personal center, purchase VIP membership, and read the full text.
Already a VIP member?
Log in >
Alert me when the article has been cited
Submit