Volume 10,Issue 2
A Study on the Impact of Celebrity Endorsement of Products Contradicting Their Public Image on Consumer Behavior: A Case Study of Liu Genghong Recommending High-Calorie Potato Chips/Snacks
- A Study on the Impact of Celebrity Endorsement of Products Contradicting Their Public Image on Consumer Behavior: A Case Study of Liu Genghong Recommending High-Calorie Potato Chips/Snacks
- Vol. 10, Issue 2, Pages: 127-131(2026)
DOI：10.47297/wspceWSP2516-251926.20261002
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