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The Impact of Auditory Interactivity in Celebrity Live Streams on Consumer Purchase Intentions

Volume 10,Issue 4

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    • The Impact of Auditory Interactivity in Celebrity Live Streams on Consumer Purchase Intentions

    • The Impact of Auditory Interactivity in Celebrity Live Streams on Consumer Purchase Intentions
    • Vol. 10, Issue 4, Pages: 74-79(2026)  
    • DOI:10.47297/wspceWSP2516-251915.20261004    

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Wanqing Sun Liaoning Vocational University of Technology
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Liaoning Vocational University of Technology
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