Research on the Impact of Brand Affection on Consumer Purchase Intention: Based on Dual Mediation and Moderation Effect Model

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Volume 10,Issue 2

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Research on the Impact of Brand Affection on Consumer Purchase Intention: Based on Dual Mediation and Moderation Effect Model
Research on the Impact of Brand Affection on Consumer Purchase Intention: Based on Dual Mediation and Moderation Effect Model
Vol. 10, Issue 2, Pages: 60-64(2026)
DOI：10.47297/wspceWSP2516-251913.20261002
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