10卷第1期
Research on Compulsive Purchasing Behavior Caused by Scarcity Perception in Online Live Streaming: An Empirical Analysis Based on the SOR Theoretical Framework
Research on Compulsive Purchasing Behavior Caused by Scarcity Perception in Online Live Streaming: An Empirical Analysis Based on the SOR Theoretical Framework
- 2026年10卷第1期 页码：139-143
DOI：10.47297/wspciWSP2516-252729.20261001
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Heyang Gao Tianjin Normal University Located
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Tianjin Normal University Located
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